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Friction, Flaws, and Letting Go: The Brand Playbook for the AI Age
Learn the 3 strategic tensions every brand must navigate in the AI age, and why what’s hard to scale is becoming what’s hardest to compete with.
With a career spanning Tokyo, Paris, London, and New York, Yannick has helped leading brands rethink how human-centrism and data transform business. With 25+ years at the intersection of creativity, product, and data, Yannick helps companies launch, adapt, and grow through design that is bold, practical, and human.
Articles by Yannick Connan
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The Data Layer: Your Most Valuable Asset Lies Beneath the Surface
Learn how a solid data foundation unlocks lower costs, richer insights, and agent-to-agent automation that transforms marketing operations.
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Know What Your Customers Want: The Six Intents Driving your CX
Learn how to classify customer intent signals across the entire customer experience to improve targeting, personalization, and measurement.
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More Human than Ever: The Power of AI in Customer Experience
How AI enables brands to deliver more human experiences by becoming more adaptive, strategically creative, and deeply connected.
article · 7 min
Beyond Product: Delivering AI-powered Journeys Around Intent
Discover how an intent-centric CX framework enables fluid, personalized, and proactive product experiences that increase LTV and CSAT.