Nick Lawrence
Co-Founder
Generative Engine Optimization Services
Show up in AI answers ahead of your competitors
Customer journeys are shifting toward zero-click discovery. Generative Engine Optimization (GEO) helps your brand be mentioned and cited in AI-generated answers, turning customer search into qualified demand.
Book a free GEO consultation
The system behind GEO results
Strong GEO builds on modern SEO foundations with comprehensive intent coverage, clean structure, and credibility signals. SEO focuses on ranking pages in search results, while GEO focuses on how AI describes you in the moments that matter.
Intelligence & Measurement
Measuring your current AI visibility and where you win or lose.
AI share of voice across priority prompts (by platform)
Prominence (where you appear in the answer and how strongly you’re recommended)
Accuracy and consistency of key facts and claims
Citation footprint (what sources AI uses when it talks about your category)
GEO Strategy
Structure GEO activation around what the audience asks at each stage of their journey and what will achieve strategic objectives.
Mapping of customer intent by journey stage
Topic clusters and prioritization by business value
Taxonomy + internal linking plan that supports both SEO and GEO
Authority & Visibility
AI systems borrow trust from the web. We build the signals they rely on.
Third‑party mentions in sources that show up in AI citations for your category
Clean, consistent entity profiles across major databases and directories
Public proof: benchmarks, customer stories, partner validation, and concrete evidence
Recency and repetition so your brand keeps getting “confirmed” over time
On-page Improvement
Turning web content into strong source material for AI answers.
Coverage of the questions buyers ask (and the comparisons they run)
Extractable structure (headings, summaries, scannable sections, clear definitions)
Specificity (numbers, examples, limitations, and proof points)
Consistent facts and positioning across the site to avoid misattribution
Growth-focused, data-centric, and scalable
Our approach is built for growth, scale, and ongoing improvement. We tie GEO to real buyer intent, track how AI systems present your brand against competitors, and prioritize activities by business value. The goal is to make your brand drive AI-driven consideration and selection consistently, and at scale.
A clear view of how you show up in AI answers
We benchmark your current visibility using a prompt set built from real buyer intent. Then we track how often you’re mentioned, how you’re framed vs competitors, and what sources get cited—so you know what to fix and where to focus.
Content prioritized by intent and business value
We map intent across the customer journey, rank topics by business value, and turn that into a roadmap of what to add, improve, keep, or drop. The output is content that supports both SEO and GEO because it answers the questions buyers actually ask.
Measurable positioning in comparison prompts
We track how AI frames you vs competitors across the prompts that matter—mentions (share of voice), prominence, accuracy, and citation footprint—then use that data to close gaps in content, structure, and authority.
Visibility driven by extractability, proof, and authority signals
AI systems pull from clear, specific, credible sources. We make web content easier to extract and cite, and we build third‑party signals and reference profiles that help AI systems confidently include your brand over time.
Built on real questions, measured over time
We run GEO as a dual-purpose (GEO/SEO) growth system. We measure what AI says today, fix the inputs that drive those answers, then track movement over time across competitors and platforms.
Status quo
Piecemeal optimization without measurement
Content plans based on keywords
Generic content
Backlink based authority
Our approach
Prompt sets built from real buyer intent, mapped to the journey
Share-of-voice and citation footprint reporting you can act on
Content designed for extractability and accuracy over word count
Authority work aimed at the sources AI engines already cite in your category
Book a free GEO consultation
Book a free consult and we’ll run a fast, practical working session that gives you clarity and a plan.
Schedule nowWhat you get
A quick read on how your brand appears in AI answers today (and where it drops out)
A shortlist of priority prompts and topics tied to pipeline
A first-pass view of content gaps, extractability issues, and credibility gaps
Next steps you can execute in-house or with us
What we do next (if there’s a fit)
A full GEO audit, an intent-driven roadmap, authority + content execution, and ongoing measurement.
Founder-led, upfront
Our founders stay hands-on throughout to keep the work sharp, focused, and moving. You’ll have clarity on priorities, progress, and what happens next.
Book your free GEO consultation
Ready to understand how your brand shows up in AI answers? Fill out the form to book your free GEO consultation.