Article · 6 min
I Get You: How AI Makes Personalization Works
Why personalization keeps failing, and how AI makes it affordable, scalable, and worth doing right.
London Marketing Agency
Intelligent customer experiences built for the AI age
We build intelligent marketing and customer experiences for the AI age—helping ambitious brands grow faster, personalize at scale, and stay ahead. In London, State of the Art brings together AI, data, and human insight to create sharper, more adaptive experiences with clear intent.
Explore our services
Services
The capabilities to shape what’s next.
From strategy to creative to build, we bring the disciplines together around your challenge and deliver with clarity from start to finish.
Products &
Experiences
- Product Strategy
- UX Design
- Website Design
- Custom Development
- Mobile App Development
Digital
Marketing
- Market Research
- Brand Strategy & Identity
- Creative Strategy
- GEO / SEO
- Email Marketing & PPC
AI
Consulting
- Data Analysis
- Data Engineering
- AI Development
- AI Chatbot
- AI Automation
Latest insights from London
Everything we build is smarter from the start and gets better over time
Making your data work harder
Clean, connected data is what makes AI reliable and marketing sharp. And the better the data gets, the better everything else gets with it.
Building brands worth trusting
AI amplifies your brand voice at scale. Conviction and authenticity are the only things it can’t replicate, so that’s where we focus.
Making it personal for everyone
Every customer gets an experience that feels made for them, responding to what they want, how they want it.
Let’s start a conversation.
Reach out to our Co-Founder, Johannes Smith, in London to start a conversation about what you’re trying to build, improve or unlock.